We are two Canadian moms who started Tweenhood after discovering that much of our conversations with friends were focused on our pre-teen’s strange new behaviours. This exchange of information was what kept us “in the know” about our tweens and this whole new world of tweenhood. One minute they’re your BFF, the next someone you don’t recognize.
Parenting a tween sometimes feels like you’re learning to be a parent all over again. There’s the how do you deal with the constant eye rolls, what the heck is “OOTD” (“outfit of the day” – something you would only question if you check their Instagram), what’s a hashtag, when did you get them a mobile phone, do you check their text messages, how do you manage tween anxiety and self esteem issues. This sharing of experiences and information helped us enormously in navigating the up and downs of the tween years. And that’s how Tweenhood was born.
As moms of then pre-teens, we found big gaps in tween-related content for parents. Our site aims to fill this void by covering a wide variety of topics specific to families with kids aged 8-12, including parenting, technology, family travel, style & beauty, health & wellness, gifts we love, entertainment, family life and more. Our talented team includes a wonderful group of contributors, including professionals and parents, who bring a wide range of viewpoints and expertise to the site.
If you’re looking to reach parents of tweens, we can help get the message out. We are based in the Greater Toronto Area and welcome opportunities to partner with brands that fit our target audience. Our readers are primarily:
- Ages 30-44, 45-54
Want to check out our work? Here are a few examples of our sponsored content and partnerships with brands we’ve worked with:
Hosted Influencer Event at 2015 TIFF DigiPlaySpace
Toronto International Film Festival #TIFFKids Twitter parties in 2015 and 2016
Let’s Talk Social
We love to be social! Here’s a snapshot of our social media channels. In addition to sharing from our Tweenhood accounts, we also share from our personal accounts @katsima and @AppHipMom. It’s like getting 3 for the price of 1!
Twitter: 8000+ followers
Facebook: 1800+ fans
Instagram: 2400+ followers
Pinterest: 3000+ followers
What we Offer
Want to work with us? We’d love to help you reach your target audience. Here’s what we can offer:
- Sponsored content / posts
- Social media campaigns
- Reviews and/or giveaways for products or services
- Digital advertising (banner, sidebar ads, monthly newsletter)
- Twitter party management, co-hosting or moderation
- Brand ambassadorships
- Event coverage
- Blogger outreach
Contact us at kathy (at) tweenhood (dot) ca or wendy (at) tweenhood (dot) ca