With the 2014 Sochi Winter Olympics only a week away, I’m taking the time to reflect on me. That’s right, me. All the attention is directed to the athletes (deservingly so) but I want to talk about myself and all the parents out there and what drives us to do what we do for our kids.
My daughter plays rep hockey and hockey parents will know that January is always one of “those” months. Regular season is winding down, playoffs are winding up. Tryouts are looming around the corner with gossip and hearsay at its finest. Compound that with the fact that her team has already played 50 games (not including playoffs) since September and many parents at this time of year are just fed up with it all. Winter driving, sometimes as much as 2 hours (one way) to play a hockey game doesn’t help either. But as I watch Procter & Gamble’s “Thank You Mom” campaign leading up to the Sochi 2014 Winter Olympic Games, I’m reminded as to why I do it. Because I love watching her play.
“Pick Them Back Up” video courtesy of Procter & Gamble
You can’t help but to get teary eyed watching P&G’s ad campaigns. They work because we can all relate to the mothers in the videos. P&G are tugging at our heartstrings using the mother-child bond to sell more diapers, detergent and paper towels. It doesn’t matter that we live on separate continents and have completely different lifestyles. The message still comes across loud and clear. Our child’s love for the sport and the love for our child is the reason why we wake up at the crack of dawn and travel near or far to get them to practices and competitions. We are the ones who pick them up when they fall, tell them to keep trying, never to give up.
“Best Job” video courtesy of Procter & Gamble
Every child will face their share of good days and even more bad ones. The bad days will make you and your child question their ability and talent. But I truly believe that the bumps along the way will only make you stronger. The videos remind me of that each and every day. It’s not how we handle the good days, but more importantly the bad ones that count. How we handle those situations is what our kids will remember more than the happy ones.
As you watch the 2014 Sochi Winter Games with your kids, remind them how much you enjoy watching them play, sing, dance, swim, whatever it is they love to do. Our role as parents is to give them encouragement, unconditional love and support whether they’re 5 or 25 years old. No one knows this better than Canadian Tessa Virtue, who together with partner Scott Moir won Ice Dancing gold at the 2010 Vancouver Winter Olympics. Watch what Tessa and Scott along with their moms Kate Virtue and Alma Moir have to say about raising an Olympian.
Best of luck to Tessa and Scott and all our Canadian athletes in Sochi!
Video courtesy of Procter & Gamble
Image: Kris Krug via Flickr
About Wendy Morelli
Wendy loves her 2 kids and her iPhone, not necessarily always in that order. She is an app obsessed mom who loves everything tech and is (unfortunately) old enough to remember the brick Motorola cell phone and the Commodore computer. Her love for technology stems back to the 10+ years of working for technology based companies. Wendy's alter ego, "AppHipMom" has been featured in Canadian Family, iVillage, Women in Biz, EverythingMom, BlogHer and Savvy Mom.